Will Group Texting Bring the Email Storm to a New Generation?

Email as we know it today has been around for more than 30 years. So, how is it possible that we still have so much trouble with the “reply all” button?

I’m sitting here on Sunday night trying to decide what to blog about for the day, when I see a couple of emails come in with Japanese characters in the subject line. Not necessarily all that unusual, since I do work in a global role at a worldwide company. Email comes into my inbox 24/7.

But then I notice that more and more emails starting coming one after the other with the same subject line. Then I start seeing some English get mixed in with it. And in no time at all, my inbox suddenly looks like this:

Email - Reply All

And it goes on and on and on. I’m in the middle of what was described just last month in The Wall Street Journal as an “email storm.” It notes that In 1997, Microsoft weathered a storm involving an estimated 15 million emails and a 2007 email storm at the U.S Department of Homeland Security clogged the system with millions of emails.

It’s a great article that gives you the real-life story behind a television commercial you may have seen before; but, my favorite part is the chart that shows just how an email storm develops. It’s so spot on.

We keep hearing the death knell for email. We’re told that young people today rely primarily on text and only old people still use email.  Tonight, I’m thinking that might not be such a bad thing.

But … the buzz this year at SXSW was supposed to be around group texting apps.  Will this just bring the “reply all” snafu to a new generation?

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