I guess enough people know about it around the office that I can go ahead and let the rest of the world know – I’m moving into a new job!
I wasn’t really looking, but the opportunity presented itself and it seemed like time to challenge myself again. As one person said after IMing me to follow up on the rumor she’d heard, I pretty much had my current job “nailed.”
That’s not to brag that everything was perfect (you might have heard about our last earnings announcement). Or that there weren’t still things to be done in my role setting strategy and managing the corporate “About Dell” content on Dell.com. I’m passing many ideas not yet implemented on to the person comes behind me, and there are probably many more that she will see.
That’s really why a move appealed to me – I don’t want to get in a rut of doing the same thing, the same way. I’ve always done my best work when pushed beyond my comfort zone, and some “fresh blood” will be good in my current role.
So, where am I going? Well, not too far it turns out. I’m moving on to another position at Dell in Small and Medium Business Marcom as part of the Global Digital Capabilities team. The official title is MarCom Senior Consultant, and my first order of business will be the optimization of several global landing pages.
It’s not without some trepidation that this next twist of my career path takes me into more of a pure marketing role. Spending many years in employee communications, public relations and now online communications, I must admit I’ve often viewed marketing as a little slimy. (And I just rewrote that sentence three or four times trying to figure out how not to slam the field into which I’m moving.)
I’m not alone in that feeling. As someone pointed out:
But, the truth is without sales there would be no business to communicate about. While some still say PR is more interested in relationships, I have to believe that social media and the impact it is having on how companies interact with people online is causing marketing to place more value on relationships, too.
So, I’m excited for the opportunity to bring all of my background in business communication and social media to this new role and to make an impact on how Dell markets our products and services to small and medium business customers. I’ll be transitioning jobs (read: doing two at once) through the month of October and will be working to immerse myself in the SMB world.
If you work in a small or medium-size business, be prepared for me to pick your brain!